On this project with Nelvana, I lead the creation of Mysticons character artwork for consumer products. I designed a line-style and aesthetic for artists to follow. The goal was to create an aesthetic that differentiated slightly from the series artwork and skewed more towards a “comic-book” super hero style.
After establishing this, I worked with illustrator Jamal Campbell to draw up the initial sketches then art directed the vectoring with other freelancers. We created over 40 character poses for the brand style guide and I personally revised all artwork for consistency
I also contributed to the core identity design of Mysticons as well as style guide assets including patterns, graphic badges and packaging artwork.